Category Archives: Blog
PPCSocial
Remarketing May Be the Most Misunderstood Tool in Your Conversion Arsenal
In recent years, targeting tactics such as using demographics, behaviour and specific geographic locations have become considered completely out of bounds in a number of different media groups. Of these, marketing based on behaviour, also referred to as retargeting or, … Continue reading
Google’s Zeitgeist – 2012 Google Search in Review
Google have just released it’s annual list of the most popular searches and the results are interesting. The lack of armageddon search traffic for me is a surprise and I can’t help but think that Google may have been a … Continue reading
Are QR Codes a Gimmick or a Useful Tool for Your Business?
QR or Quick Response codes have been popping up on more and more products everywhere you look. These small boxes filled with a pattern of black and white boxes can be used for a number of purposes including as a … Continue reading
Google’s Constant Changes Represent a Major Challenge
Much like any other major corporation that is in constant growth mode, Google has in recent months been making a number of changes to the way they conduct business. The one major difference is that when Google makes changes to … Continue reading
Your Bids Should Be Placed to Earn Maximum Profits Rather than Maximum ROI
In a continuation of our discussion regarding the myths surrounding the effects of Quality Score on your CPC with Google AdWords, we look at maximising your profits rather than worrying about trying to maximise your return on investment. Keep in … Continue reading
Research Shows Quality Score to Be One of the Least Valuable of Adwords Metrics
You might find that it is much better plan to completely ignore the quality score numbers for your AdWords. As you may have noticed far too many advertisers invest incredible amounts of money and time in trying to fool each … Continue reading
A #1 Organic Ranking Is Not Enough – Paid Ads Offer 50% Incremental Clicks
In a recent study, researchers took a look at Google research with regard to how paid and organic search results work in combination with each other. According to Google, eliminating all paid ads would create an 89% drop in clicks, … Continue reading
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